TAZEMMURT STORY
My name is Zeinab and I am the proud owner and founder of Tazemmurt. I founded Tazemmurt in 2018 following events that changed my life and altered my career. In 2011, I was living in Libya and working as a businesswoman in a company that I founded providing training to professionals in Libya working in the oil sector. This all changed when the uprising took over Libya and heralded the beginning of a civil war that is still ongoing to this day. To find safety and opportunities, I fled with my daughter to Malta and moved from Malta to Turkey and finally landed in Egypt. At 57 years old, I had to create a new life and purpose for myself in an entirely new place.
HOW DID TAZEMMURT START?
As a child, I have vivid memories of growing up with my mother who deeply cared about plants. She grew her herbs, distilled rosewater by herself, and instilled a love in me for natural homemade products and respect for the craftsmanship that goes into making them. When I found myself in Turkey after leaving Libya, I started to think about how I can reconnect to a place that I now lost and started devoting all my time to researching of how to make soap and how to make the highest quality natural soap. I used my background in chemical engineering to understand every chemical reaction and ingredient used in the soap making process and began to experiment in my home. It became a daily ritual to experiment on new soap batches and each new one would turn out better than the last.
Everything came together when I found myself in the Siwa Oasis of Egypt surrounded by a plethora of local ingredients: dates, camel tallow, olive oil, Rock salt from the petrified lakes, local sulphur-rich dust and many more. This enabled me to continue pursuing soap making with the highest quality natural ingredients and I launched Tazemmurt. I started selling soap and inviting people to soap making workshops to share of what I learned. For the first time since leaving Libya, I was able to find a sense of community by sharing my passion and story with other people who were looking to learn more about the art of soap making.
TAZEMMURT IS A STORY AND NOT JUST A BRAND.
After some time in Siwa, I built a house there that came with a huge garden where I have olive trees and aromatic herbs that I grow to use in my products. I also have my own lab and workshop space in my home. Not long after, my house became a tourist attraction with groups from all over the world visiting to not just purchase products, but also to experience the entire process of soap making that starts with a tour in my garden to a detailed look at the equipment in the lab and how it is used. Each product from Tazemmurt has a story from the ingredients to how it’s packaged and sold. It has been my greatest pleasure sharing this story with others and showing that even at 57 years old, it’s never too late to have a new start and rebuild what you lost.
WHERE IS TAZEMMURT TODAY?
Tazemmurt started as a small, one-woman run company. Following the positive and warm feedback from our customers, we’ve expanded and launched a social media presence. I went to Cairo and obtained licenses for my products and introduced many new products including hair care serums, shampoo and conditioner, body lotions and many more. Today, Tazemmurt is a well-known and respected brand in Egypt. You can find our products sold in various stores and I keep my home open to those who would like to visit. The care and time we put into our products have not changed. Anytime you make a purchase from us, you can rest assured that You are receiving the highest quality products made with the best organic ingredients. This is our commitment to you.
“Nefertiti for Natural Oils & Herbs” mission started in 2002 and has succeeded to become one of the leading companies manufacturing in the field of natural essential and aroma oils, cosmetic products and herbs.
Nefertiti was started to build with a small farm in the province of Al Fayoum, 130 km from Cairo, Egypt, and with its first branch opening in Hurghada, after just 2 years the company started its expansion internationally.
Al Fayoum is a large oasis in the desert, home to the Lake Qaroun nature reserve and one of the richest agricultural areas in Egypt. As Nefertiti started with a small farm, it meant that company was buying and importing seeds from other farms for their products. In 2009, the founders decided to focus on making the farm bigger ensuring that they were able to produce the best seeds, using the best planting methods and natural fertilizers for healthy and high-quality products, by their own unique way.
Technology is always moving fast and for this reason, Nefertiti strive to keep ahead of the times. The company have a team of professional and knowledgeable engineers and researchers continuously keeping up to date with the best procedures, upgrades and machines to produce healthy and high-quality products in their factory. Their modern cold pressing technology, ensures the consistent output of optimum high- quality cold pressed natural oils. For some of their products, they also use distillation technology.
“Nefertiti for Natural Oils & Herbs” brand is inspired and proudly named after the famous Ancient Egyptian Queen. Nefertiti was an icon of power and beauty with her name translating to “A Beautiful Woman Has Come.” Thus, representing perfectly company’s purpose and dedication to valued customers and that Nefertiti products always give you results from the high expectations that you are royally worthy of.
Natural Beauty for You
Nefertiti has one simple aim and mission… to make YOU feel amazing inside and out! It’s important to ensure good health, especially with more harmful pollution in the air and unwholesome food choices available. Their natural products will help to care for your health and wellbeing therefore promoting a happier lifestyle.
Areej is an invitation to experience the power of Aromatherapy.
Aromatherapy is a therapeutic practice that entails the use of essential oils to enhance physical and emotional wellbeing. Flowers, plants, fruits, roots, seeds, bark, wood, and resins are the sources of essential oils. These oils are recognized to alleviate anxiety, depression, sleeplessness, and pain, among other conditions. Not only does Areej provide therapeutic products, but also produce a wide range of beauty and skin care products using natural, vegan and cruelty free ingredients that do not harm the environment.
Areej grows and gather the flora from their mother company’s own plantations. All ingredients are responsibly and ethically sourced.
All of Areej products are vegan, cruelty free and never tested on animals.
History of Areej Aromatherapy
4,000 years ago, one of Egyptian ancestors named Nefertum invented aromatherapy. Nefertum is Ancient Egyptian god of healing and Areej, often depicted with a Lotus flower on his head. The lotus flower symbolized ‘Rebirth’ due to the fact that it shrinks during the night and blooms when the sun shines. The Flower was also used as a symbol for the unification of Upper and Lower Egypt. Therefore it is known that Nefertum was able to heal and rejuvenate people’s souls by using the Areej of flowers to unify their mind, body, and soul.
During ancient times, Egypt was considered to be the Mecca of Medicine. People flocked to the country from all over the world for general education and more importantly medical consultation. The Nile River provided Egypt with one of the most fertile lands that grew unique and effective crops for food and medicine. Did you know that if you plant Jasmine (or any other flower for that matter) in Egypt it would have a totally different Areej and therapeutic effect than the one you planted in any other geographical location?
In 1975, With a sole aim to continue Nefertum’s legacy and use Egypt’s unique flowers to provide the world with the best therapeutic grade essential oils; Mr. Alaa Hashem, an Egyptian born entrepreneur, created Hashem Brothers by using ancestors unique and fertile land to export essential oils to the finest Flavour and Fragrance companies around the world. In 2008, after 20 years of continuous research, development and collaboration with global experts, Areej Aromatherapy was rejuvenated 4000 years later using authentic Egyptian ingredients. Being The first aromatherapy brand in the Middle East and Africa, they are committed to using natural-derived and certified organic plant ingredients for the responsible development of naturally-derived personal care products with aromatherapeutic benefits. Traceability, Community and Quality are the pillars of their business, which allow them to introduce Egyptian aromatherapy products from the source.
